Category: Textbooks

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

Published in collaboration with the American College of Obstetrics and Gynecology, this highly respected, Beckmann and Ling’s Obstetrics and Gynecology 8th Edition (PDF) resource provides the foundational knowledge medical students need to pass national standardized exams, complete an Ob/Gyn rotation, and competently care for women in clinical practice. Fully compliant

Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being 12th global edition (PDF) deepens the study of consumer behavior into an investigation of how not having (or having) certain products affects our lives. Esteemed author Professor Solomon looks at how possessions influence how we

Dynamic Business Law: The Essentials 3rd edition (PDF) is appropriate for the one-semester Business Law course. It contains the basics of business law but does not get bogged down in the kind of details that are more appropriate in an upper-level law class. The textbook provides an examination of the

This edited collection, Leadership Growth Through Crisis: An Investigation of Leader Development During Tumultuous Circumstances (PDF) uses a biblical lens to explore how to lead effectively and grow in a crisis situation. The chapters examine topics such as communicating through a crisis, developing organizations and leaders through the crisis, personal