Category: Textbooks

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

Prepare for a successful career as a public/community health nurse! Public Health Nursing: Population-Centered Health Care in the Community, 9th Edition provides up-to-date information on issues that impact public health nursing, such as natural and man-made disasters, infectious diseases, and health care policies affecting families, individuals, and communities. Real-life scenarios

Network flow theory has been employed across a number of disciplines, including operations research, theoretical computer science, and discrete math, to model not only problems in the transportation of information and goods but also a broad range of applications from image segmentation problems in computer vision to determining when a

Leadership: Enhancing the Lessons of Experience, 8th edition, (PDF) comprises of 16 chapters, four of which include specific leadership skills and qualities covered in each of the ebook’s four sections. Curphy, Hughes, and Ginnett draw upon three different types of literature – empirical studies; stories and findings; interesting anecdotes, and

The ebook, Innovation in Food Ecosystems: Entrepreneurship for a Sustainable Future (PDF), addresses the intersections of entrepreneurship, innovation and sustainability in food systems, and provides high-quality research illustrating the central role that food consumption and production play in attaining sustainability goals. Entrepreneurship and innovation have become particularly relevant aspects in