Category: Textbooks

Tepperman/Meredith’s Consumer Society, (PDF) offers the clearest, most comprehensive examination of consumerism and consumer behavior presently available. Taking an intersectional and interdisciplinary approach and drawing on insights from a broad range of fields, including sociology, market research, psychology, economics, history, and philosophy, the authors consider the roots, current state, and

An intelligent system is one that shows characteristics including, but not restricted to, learning, adaptation, and problem-solving. Artificial Neural Network (ANN) Systems are intelligent systems designed on the foundation of statistical models of learning that mimic biological system like the human central nervous system. Such ANN systems represent the theme

The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, 4th Edition, (PDF)

A new and revised edition of this best-selling reference! For more than eighteen years, best-selling Cancer Nursing: Principles and Practice have provided oncology nurses with the up to date information on new trends in the swiftly changing science of oncology. Now, Cancer Nursing: Principles and Practice, 7th Edition, (PDF) has

Brase & Brase’s Understandable Statistics: Concepts And Methods, 12th Edition (PDF) is a thorough yet accessible program designed to help you overcome any fear you may have about statistics and to master the subject. The authors give clear guidance and informal advice while showing you the links between statistics and