Category: Textbooks

Moorman and Aaker’s Strategic Market Management, 11th Edition, (PDF) helps managers recognize, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The ebook provides decision-makers with concepts, methods, and procedures by which they can enhance the quality of their strategic decision-making. The revised 11th Edition provides management students in strategic

The need to understand and accurately implement the NEC is paramount. How can you ensure you get this right? What makes this ebook so effective is the clear writing style, the Author’s Comments, the marvelous detailed full-color illustrations that help you envision the concepts being discussed, and the examples that

Given its scope, Vaccination Strategies Against Highly Variable Pathogens, (PDF) will appeal to scientists in the fields of infectious diseases, microbiology, and medicine. Vaccines against antigenically stable pathogens, or pathogens that are only present in a limited number of serotypes, have been very effective in the past and have drastically

Learn Economics YOUR Way with ECON MICRO 5th edition (PDF). ECON Micro 5e: Principles of Microeconomics’ easy-reference, etextbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool for students. Readers gain a strong understanding of economic

McClave/Benson/Sincich‘s Statistics for Business and Economics, 13th Global Edition, (PDF) introduces statistics in the context of contemporary business. Emphasizing statistical literacy in thinking, the textbook implements its concepts with real data and uses technology to develop a deeper conceptual understanding. Examples, activities, and case studies foster active learning in the