Category: Textbooks

Strategy is an introductory aspect of management education, whilst strategic thinking is an essential business skill. Absolute Essentials of Strategic Management (PDF) presents the absolute essentials of the field, emphasizing how the strategy works as a managed process. The author, an experienced management educator, presents a clear and concise structure

A Succinct Guide to 21st Century Marketing Management Keller’s Framework for Marketing Management 6th edition (PDF) is a concise, streamlined version of Kotler & Keller’s Marketing Management 15th edition, a comprehensive look at marketing strategy. The ebook’s efficient coverage of current marketing management practices makes for a very short yet

CT and MRI Pathology: A Pocket Atlas 3rd Edition (PDF) is an acclaimed pocket atlas of the most common pathologic conditions seen on CT and MRI – more essential than ever, with new images and cases. Designed for quick look-up at the point of care, this concise PDF handbook provides

The ebook Data Abstraction and Problem Solving with Java: Walls and Mirrors, 3rd edition (PDF) employs the analogies of Walls (data abstraction) and Mirrors (recursion) to teach Java programming design solutions, in a way that beginning students find accessible. The ebook has a very student-friendly pedagogical approach that carefully accounts

Individual Differences and Personality, 3rd Edition, (PDF) offers a comprehensive overview of research on personality. The ebook begins with the main approaches to the study of personality, basic principles of personality measurement, the idea of personality traits, and the major dimensions of personality variation. Additional chapters review personality change and