Category: Textbooks

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

Principles of International Taxation, 6th Edition (PDF) is a highly accessible textbook that provides a clear introduction to international taxation as well as more in-depth material on many essential areas of the subject of taxes. Whilst using some examples from the UK tax system, the ebook presents its material in

Gorilla Pathology and Health: With a Catalogue of Preserved Materials (PDF) consists of two cross-referenced parts. The first, the ebook itself, is a review of pathological changes and tissue responses in gorillas (Gorilla gorilla and G. beringei), with an emphasis on free-living animals, but also with reference to those in

Shapiro/Greenlaw’s Principles of Economics (PDF) covers the scope and sequence for a 2-semester principles of economics course. The textbook also includes many current examples, including; the controversy among economists over the Affordable Care Act (Obamacare), discussions on the great recession, the recent government shutdown, and the appointment of the United

Incorporating the very latest research throughout, Daniel Levi’s Group Dynamics for Teams, 5th edition (PDF) explains the basic psychological concepts of group dynamics, focusing on their application with teams in the workplace. Grounded in psychology research and a practical focus on organizational behavior issues, this engaging book helps readers understand and