Category: Textbooks

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

Enacting Values-Based Change, (PDF) stresses the use and practice of values in Organization Development (OD). It addresses how those values have changed over time, how they are conveyed in OD’s approach to consulting, the procedure of making value-based decisions, and how to deal with value dilemmas and value conflicts. OD

Learn to recognize, prevent, and manage complications of local anesthesia administration. Written by Dr. Stanley Malamed, the leading expert on anesthesia in dentistry, the Handbook of Local Anesthesia, 7th Edition (PDF) covers all the latest advances in instrumentation, science, and pain control techniques. From basic concepts to specific injection techniques,

Nickels Understanding Canadian Business, 10th edition, (PDF) stays current – including the latest business practices and other developments impacting business including Social enterprise, The gig economy, Digital currencies, The living wage, Ethical consumerism, and Sustainability. Nickels remains user-friendly and comprehensive with the authors listening to the instructor and student feedback

This significantly revised 5th edition provides nurses with a practical guide to the basic concepts of digital health from a nursing perspective. Nursing informatics has never been more essential as contemporary healthcare continues to experience wonderful technological advances. The nursing profession is ideally placed as a key enabler for the