Category: Textbooks

Expert and best-selling author Robert Donnelly’s Business Statistics 2nd edition (PDF)eliminates the intimidation factor from learning statistics for business. The 2nd Edition maintains Donnelly’s successful straightforward, conversational approach that explains each and every concept and why it is important directly to business students. Through an abundance of comments that clarify

The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new

Marshall/Johnston’s Marketing Management, 2nd Edition, (PDF) has taken great effort to represent marketing management the way it is practiced in successful organizations today. Given the intense changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organization and its

Renewable Energy, Combined Edition, (PDF) starts with a review of our past dependence on fossil fuels as our key energy source and our future needs to change how our energy is produced and utilized due to reducing resources and environmental impact. Synthesis Lectures on Renewable Energy Technologies The first volume

Organic Chemistry, 3rd Edition (PDF) by David R. Klein is not merely a compilation of principles, but rather, it is a disciplined method of analysis and thought. Success in organic chemistry requires mastery in two core aspects: fundamental concepts and the skills needed to apply those concepts and solve problems.