Category: Textbooks

Retailing Management 9th edition (PDF) ebook places critical and practical emphasis on 5 new exciting developments in retailing’s global, high tech, growth industry: (1) big data and analytical methods for decision making, (2) communicating with customers and enhancing the shopping experience with smartphones and social media, (3) using mobile channels

Communication Matters: Successful communicators are made not born. We all communicate all the time. Thus, many of us believe we’re professionals that good communication is based on personal instincts. In this extremely interactive program, college students learn to think through how they communicate instead of relying solely on their instincts.

Cultural Competence in Health Education and Health Promotion, 2nd edition, (PDF) examines the importance of cultural and ethnic factors for community health practice. Written and edited by a stellar list of contributors who are experts in the field, this ebook describes essential models, theories, and practices for working with race,

How do we know what part a particular gene has? How do some genes handle the expression of others? How do genes interact to form gene networks? With its exceptional integration of genetics and molecular biology, Genetic Analysis, 3rd Edition, (PDF) explores fascinating questions such as these, describing how our

In language your students will understand and enjoy reading, Prinstein/Trull’s Clinical Psychology 8th Edition (PDF) provides a concrete and well-rounded introduction to clinical psychology. A highly respected researcher and clinician, Dr. Trull examines the demanding research training that clinicians receive, together with the empirically supported assessment methods and interventions that