Category: Textbooks

A Succinct Guide to 21st Century Marketing Management Keller’s Framework for Marketing Management 6th edition (PDF) is a concise, streamlined version of Kotler & Keller’s Marketing Management 15th edition, a comprehensive look at marketing strategy. The ebook’s efficient coverage of current marketing management practices makes for a very short yet

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

Abnormal Psychology: A Scientist-Practitioner Approach 4th edtion (PDF) portrays the human face of various psychological conditions, helping college students to understand that abnormal behavior is very complex and subject to many different forces. Best-selling authors Deborah Beidel, Melinda Stanley and  Cynthia Bulik — all active clinicians, researchers, and educators —

Mechanical Ventilation in Emergency Medicine (PDF) discusses mechanical ventilation in emergency settings, covering the management of patients from the time of intubation until transfer to the ICU. It offers an introduction to key concepts of physiology pertinent to mechanical ventilation along with a review of the core evidence-based principles of

The Mind’s Machine, 2nd edition (PDF), was written to impart the core concepts of behavioral neuroscience to students in a diverse range of disciplines, including not only psychology and the other life sciences, but philosophy, media studies, art, linguistics, and the like. Through the use of streamlined textbook, novel pedagogical