Category: Textbooks

Marketing: An Introduction 13th edition (in PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that includes good real-world examples and information that help bring marketing to life, the textbook gives readers everything they

Motor Control and Learning, 6th Edition (PDF), focuses on observable movement behavior, the many factors that influence quality of movement, and how movement skills are acquired. The textbook examines the cognitive, biomechanical, motivational, and neurological processes of complex motor behaviors that allow human movement to progress from unrefined and clumsy

In Cultural Intimacy: Social Poetics and the Real Life of States, Societies, and Institutions, 3rd edition, (PDF) of this important and influential ebook, Michael Herzfeld revisits the idea of ‘cultural intimacy’. The chapters examine a range of topics touching on the relationship between citizen and state, and the notion of

The Law and Business Administration in Canada, 14th Edition, (PDF) responds to the requirements of today’s business students by streamlining the conventional study of contractual principles, focusing current legal topics involving government regulation of business, e-commerce, privacy, corporate governance, and globalization, and adding continuity to the discussion of strategies to

Macionis’ Sociology, 16th Edition, (PDF) empowers students to see the world around them through a sociological lens, assisting them in better understanding their own lives and the world we all share. John Macionis, the author of the best-selling Introductory Sociology franchise over the past three decades, takes students gradually through