Category: Textbooks

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

Intermediate Accounting, 17th Edition (PDF) is written by industry thought leaders, Weygandt, Kieso, and Warfield and is developed around one simple proposition: create great accountants. Upholding industry standards, this 17th edition incorporates new data analytics content and up-to-date coverage of leases, financial instruments, revenue recognition, and US IFRS & GAAP.

This ebook reviews the latest research from, neuroscience, psychology, and behavioral economics assessing how people make financial choices in real-life circumstances. The volume is separated into three sections investigating financial decision making at the level of the brain, the level of the society, and the level of an individual decision-maker

Practical and current, information in a real-world context for future health care professionals and nurses. Designed for the clinical nutrition and/or diet therapy nutrition course, Nutrition For Health And Health Care 5th edition (PDF) is a trusted textbook that demonstrates the important role of nutrition to future nurses and health

Pediatric and Neonatal Mechanical Ventilation: From Basics to Clinical Practice (PDF), written by outstanding authorities from all over the world, this comprehensive new etextbook on pediatric and neonatal ventilation puts the focus on the effective delivery of respiratory support to infants, children, and newborns. In the early chapters, developmental issues