Category: Textbooks

A Contemporary Classic Classic, yet contemporary; theoretical, yet applied — McClave & Sincich’s Statistics 13th global edition (PDF) gives you the best of both worlds. This textbook offers a trusted, comprehensive introduction to statistics that emphasizes inference and integrates real data throughout. The expert authors stress the development of statistical

Focusing on the critical role Information Technology (IT) plays in organizational development, the ebook Information Technology and Organizational Learning: Managing Behavioral Change in the Digital Age, 3rd edition (PDF) shows how to employ action learning to improve the competitiveness of an organization. Defining the current IT problem from an operational

In Critical Thinking, 13th International Edition, (PDF), the authors have expanded on how to enhance information acquisitions skills and identify dubious claims, seriously important in this present climate of “fake news.” Moreover, they have reviewed and expanded the difference between subjective judgments and objective claims and restored their explanation of

Internet Marketing Essentials (PDF/ePub) is a digital marketing textbook that will keep you up with the fast-paced online marketing industry. The textbook includes 13 chapters of content that teach you the principles of search engine marketing, PPC, mobile marketing, social media marketing, landing page optimization, search engine optimization, and much

How to recognize optimal phase II trial designs Offering a practical guide containing the information required to make crucial decisions regarding phase II trial designs, A Practical Guide to Designing Phase II Trials in Oncology (PDF) sets forward specific points for consideration between the clinician and statistician when designing a