Category: Textbooks

A student-centered approach to financial accounting Accounting is the language of business, and grasping the role accounting plays in business is important to a student’s success in getting a business degree. Financial Accounting, 12th Edition, (PDF) puts the emphasis on the purpose of Accounting in business. With streamlined chapters and

In today’s media-rich world, Introduction to Mass Communication, 10th Edition, (PDF) keeps media literacy and culture at its heart. Using cases of the past to show how mass communications got their origins and keeping current with the present’s upcoming technologies and trends Introduction to Mass Communication 10e gives college students

Introduction to Robust Estimating and Hypothesis Testing, 4th Edition, (PDF) is a ‘how-to’ on the use of robust methods using available software. Modern robust methods offer improved techniques for dealing with outliers, skewed distribution curvature, and heteroscedasticity that can give substantial gains in power in addition to a deeper, more

A practice-oriented learning system that breaks the traditional textbook mold To assist college students focus on the most vital concepts–and efficiently practice application of those concepts–Parkin/Bade’s Foundations of Microeconomics, 7th edition (PDF) is structured around a Checklist/Checkpoint system. The outcome is a patient, confidence-building program that enables students to use

This ebook Analytical Solutions for Analytical Solutions for Transport Processes: Fluid Mechanics, Heat, and Mass Transfer (PDF) provides analytical solutions to a number of classical problems in transport processes, i.e. in fluid mechanics, heat, and mass transfer. Expanding computing power and more efficient numerical methods have increased the importance of