Category: Textbooks

Understanding Ethics and Responsibilities in a Globalizing World, (PDF) considers the ethics of responsibility in a large range of meanings, consequences, and effects. It reflects the perspectives and thinking of 24 authors from all continents. All chapters are original papers shown at the Fifth World ISBEE Congress, that took place

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

Communicating ideas in a user-friendly style, this book has been designed for a course in Applied Algebra. Discrete Mathematics, (PDF/ePub) includes basic algebraic structures, graph algorithms, coding theory and cryptography. It will be most suitable for senior undergraduates and beginning graduate students in computer science and mathematics as also to

This ebook, Rethinking Sport and Exercise Psychology Research: Past, Present, and Future (PDF) provides a comprehensive historical account of the evolution of Sport and Exercise Psychology research, charting the progression of the field from the early days when well-controlled experimental research was the standard, to the subsequent paradigm war between

Introduction to the Chemistry of Food, (PDF) describes the molecular composition of food and the chemistry of its components. It offers college students an understanding of biochemical and chemical reactions that affect food quality and contribute to wellness. This innovative approach allows students in nutrition, food science, and culinology to