Using microeconomics to resolve and analyze real-world policy, economics, and business problems. A market-leading textbook, Perloff’s Microeconomics 8th edition (PDF) presents the economic theory in the context of real, data-driven examples, and then develops your intuition through hallmark Solved Problems. The textbook places emphasis on modern theories: such as game
Two fish are swimming in a pond. ‘Do you know what?’ the fish asks his friend. ‘No, tell me.’ ‘I was talking to a frog the other day. And he told me that we are surrounded by water!’ His friend looks at him with great scepticism: ‘Water? What’s that? Show
In this completely revised and updated Designing with the Mind in Mind 2nd edition (PDF), author Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list of rules to follow. Early UI
Conservation Biology: Foundations, Concepts and Applications, 3rd Edition, (PDF) provides a comprehensive, up-to-date examination of conservation biology and the many supporting disciplines that include conservation science. In this, the 3rd Edition of the extremely successful Conservation Biology: Foundations, Concepts, and Applications, the authors address their interdisciplinary topic as it must
Induction Machines Handbook: Steady State Modeling and Performance, 3rd Edition, (PDF) provides a comprehensive treatment of steady-state induction machines (IM), the generally used electric motor (generator) in somewhat constant or variable speed drives, always lower energy consumption and higher productivity in fundamentally all industries, from home appliances, through robotics to