Category: Textbooks

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

To become informed consumers of research, students need to thoughtfully evaluate the research they read rather than accept it without question. This classic textbook, Critical Thinking About Research: Psychology and Related Fields, 2nd edition (PDF/ePub) gives college students what they need to apply critical reasoning when reading behavioral science research.

The essential Wiley not-for-profit GAAP reference, updated with the latest standards Wiley Not-for-Profit GAAP 2018 (PDF) is the essential accounting resource for not-for-profit organizations, providing quick access to the most up-to-date standards and practical tools for implementation. Designed help you find the answers you need quickly and easily, this guide

Basics of the U.S. Health Care System, 3rd Edition, (PDF) offers college students with a broad, fundamental introduction to the workings of the healthcare industry. Interesting and activities-oriented, the ebook offers an especially accessible overview of the major concepts of healthcare operations,  public and private financing, the role of government,

This ebook Social Engineering and Nonverbal Behavior Set by author Christopher Hadnagy is available in 3 formats, namely ePub, Mobi, and (converted) PDF. No access codes come with the sale.