Category: Textbooks

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

To live is to communicate, and to communicate with confidence is a craft that one will do well to master early rather than later in life. If only the gift of the gab were enough to sail smoothly through the rough waters that the tough world is teeming with, every

Communication: Principles for a Lifetime 6th edition (PDF) was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organizing the textbook around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana

Experts Eric Widmaier, Hershel Raff, and Kevin Strang have taken on the challenge of maintaining the strengths and reputation of Vander’s Human Physiology: The Mechanisms of Body Function 15th edition (PDF). Moving beyond the listing of mere facts, it stresses the causal chains of events that constitute the mechanisms of

A New Environmental Ethics: the Next Millennium for Life on Earth (PDF) provides offers clear, influential, and oftentimes moving thoughts from one of the first and most recognized philosophers to write on the environment. Rolston, an early and leading pioneer in studying the moral relationship between the earth and humans,