Category: Textbooks

Precalculus: Real Mathematics, Real People, 7th Edition, (PDF) is a perfect instructor and student resource for courses that need the use of a graphing calculator. The quantity and quality of the exercises, integrated with interesting applications and innovative resources, make teaching easier and assist students to succeed. Retaining the series’

Kerin/Hartley’s Marketing: The Core, 7th Edition, (PDF) continues to meet the requirements of a wide spectrum of faculty—from professors looking for a solid textbook with key supplements, to those looking for a top-notch integrated digital solution. Marketing: The Core emphasizes on decision making through extended examples, cases, and videos engaging

Market Assessment with OR Applications, (PDF) presents an understanding of the concept of marketing and its part in business and public organization including the requirement for scientific marketing analysis. It includes a number of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales

In this much anticipated first edition of Calculus for The Life Sciences (PDF), the authors present the basic canons of 1st-year calculus but motivated through real biological problems. The two main goals of the textbook are to provide college students with a thorough grounding in calculus concepts and applications, analytical

For DC/AC Circuits courses demanding a comprehensive, all-inclusive textbook covering basic DC/AC Circuit fundamentals with extra chapters on Devices. This renowned text provides a comprehensive yet practical exploration of basic electrical and electronic concepts, practical applications, and troubleshooting. Written in an accessible and clear narrative, Electronics Fundamentals: Circuits, Devices &