Category: Textbooks

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some

The Global Leadership Challenge, 3rd Edition, (PDF/ePub/AZW3) first examines the phenomenon of global business and then analyses what is different about global business and thus what is uniquely required to be a successful global leader. It lays out how companies can develop victorious global leaders and what individuals can do

Principles of Microeconomics, 6th edition (PDF) caters to a single semester introductory unit in Microeconomics. The latest 6th edition of this textbook continues to emphasize important concepts and analyses necessary for students in an introductory economics course. In keeping with the authors’ philosophy of showing university students the power of

The first comprehensive scholarly treatment of bed bugs since 1966 This ebook, Advances in the Biology and Management of Modern Bed Bugs, expands and updates on existing material on bed bugs with an emphasis on the worldwide resurgence of both the tropical bed bug, Cimex hemipterus (F.) and the common

Computer Networking 7E Global (PDF) motivates college students with a top-down, layered approach to computer networking. It is unique among computer networking etextbooks. Computer Networking: A Top-Down Approach Seventh Global Edition builds on the renowned authors’ long, tried and tested tradition of teaching this complex networking subject through a layered