Category: Textbooks

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

With trademark insight and clarity, author Jeffrey A. Helewitz gives a vivid picture of the role of the paralegal in complicated real estate transactions. Always accessible and timely, Basic Real Estate and Property Law for Paralegals, 5th Edition, (PDF) puts a firm grasp of both theory and practice well within

The renowned Cambridge Handbook of Creativity, 2nd Edition, (PDF) expands on the first edition with over two-thirds of new material reaching across psychology, entrepreneurship, education, business, and neuroscience. It introduces creativity scholarship by summarising its history, key theories and assessments, how creativity develops across the lifespan, and suggestions for enhancing

A timely revision in this global age, Human Behavior and the Social Environment, Macro Level: Groups, Communities, and Organizations (3rd Edition) develops a sophisticated and original view of the spiritual, cultural, global, and natural worlds that people inhabit, and explores the impact of these worlds on human behavior. An ecosystems/sustainability

Fit and Well 13th Edition (PDF) provides the best textbook and teaching package to assist college students to incorporate fitness and wellness into their everyday lives. With a focus on personal responsibility and behavior change, this ebook provides accurate, latest information on the five components of health-related fitness, in addition