Category: Textbooks

The rise of artificial intelligence is nothing short of a technological revolution. AI is poised to entirely transform accounting and auditing professions, still, its current application within these areas is restricted and fragmented. Current AI implementations tend to solve very narrow business issues, instead of serving as a powerful tech

Computational Immunology: Basics (PDF) highlights the fundamentals of the immune system and function in health and disease. The immune system is a highly complex system with a vast number of macromolecules, signaling pathways, protein-protein interactions, and gene expressions. Studies from transcriptomics, genomics, metabolomics are generating huge high throughput data that

Marketing: Real People, Real Choices 9th edition (PDF) is the only textbook to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Relevant, timely, and dynamic, this reader-friendly textbook shows readers how marketing concepts are implemented, and what they really mean

Creative Ways of Knowing in Engineering provides a platform for engineering educators who are interested in implementing a “creative ways of knowing” approach to demonstrate engineering concepts. The case studies in this ebook reveal how students learn through creative engagement that includes not only build and design activities, but also

Full coverage of materials and mechanical design in engineering, Mechanical Engineers’ Handbook, Volume 1, 4th Edition (PDF) provides a quick guide to specialized areas you may encounter in your work, giving you access to the basics of each and pointing you toward trusted resources for further reading, if needed. The