Category: Textbooks

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

With its engaging and clear writing style, Mankiw’s Essentials Of Economics, 7th Edition, (PDF) continues to be one of the most popular ebooks on economics available today. Mankiw stresses material that you are likely to find interesting about the economy (mainly if you are learning economics for the first time),

This ebook, Bacterial Therapy of Cancer: Methods and Protocols (PDF) explores the evolution of bacterial cancer therapy and describes the modern techniques used in therapy today. The chapters in this volume cover a broad range of topics such as the development of tumor-targeting Salmonella typhimurium A1-R, a microfluidic device for

Prepare. Review. Practice. Sullivan’s time-tested approach stresses the essential skills they need for the course: preparing for class, practicing with lessons, and reviewing the concepts. Precalculus, 11th Edition, (PDF) continues to progress to meet the needs of today’s college students. This series trains and supports pre-calculus students with access to help,

Empowers students to write beneficial, object-oriented programs Java Software Solutions, 9th Edition, (PDF) forms a strong foundation of programming techniques to encourage well-designed object-oriented software. Heralded for its incorporation of small and large real-world examples, the global best-selling textbook stresses problem-solving and design skills and familiarizes students with the process of