Category: Textbooks

Integrated Advertising, Promotion, and Marketing Communications 8th global edition speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This textbook covers

Emphasize the practical skills and important developments in business The recent events in global and domestic economies are presenting unparalleled challenges, excitement, and disappointments for businesses — and want for change in the introduction to business courses and textbooks. Ebert & Griffin’s Business Essentials, 12th Edition, (PDF) captures the widespread significance

The Intersections of Whiteness, (PDF) brings together scholars from different disciplines to shed light on these manifestations in the United Kingdom, the US, Germany and South Africa. Relating methodology stemming from critical race theory’s investment in intersectionality, the contributions of this edited collection emphasise on specific intersections of whiteness with

Knots: Post-Lacanian Psychoanalysis, Literature and Film, (PDF) a set of specially commissioned essays provides a wide array of new psychoanalytic approaches influenced by Lacanian theory, post-colonial studies, queer studies, feminism, and deconstruction in the domains of film and literature. We have witnessed an amazing return to psychoanalysis in those fields,

The ebook that professors trust to get college students thinking analytically about the American government now does more than any other text to assist students to understand the quantitative data they face in the course and in political news. American Government: Power and Purpose, Core 14th Edition, (PDF) also implements