Category: Textbooks

Every company is recognizing the significant importance of protecting its customer base by raising the bar of its customer service prowess. Excellence in Managing Worldwide Customer Relationships, (PDF), identifies the risks companies face when expanding their business model in both local and overseas markets and provides solutions, strategies, and a

Authored by a prominent educator, Fundamental Mathematics and Physics of Medical Imaging, (PDF) teaches the basic mathematics and physics concepts related with medical imaging systems. Going beyond mere description of imaging modalities, this ebook digs into the mechanisms of image quality  and image formation common to all imaging systems: noise,

Transform your mathematics course into an engaging and mind-opening experience for even your most math-phobic students. Now The Heart of Mathematics: An Invitation to Effective Thinking, 4th edition (PDF) succeeds at reaching non-science, non-math, oriented majors, encouraging them to discover the mathematics inherent in the world around them. Infused with

Make research relevant through a storytelling approach Aronson’s Social Psychology 10th edition (PDF) introduces the key concepts of the field through an acclaimed storytelling approach that makes research relevant to sociology and psychology students. Drawing upon their extensive experience as teachers and researchers, the best-selling author team of Elliot Aronson,

Scott Freeman’s Biological Science, 6th Edition, (PDF) is favorite for its Socratic narrative style, its stress on experimental evidence, and its devotion to active learning. Science education research shows that true mastery of content needs a move away from memorization towards active engagement with the material in a personal, focused way. Biological