Category: Textbooks

The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around

Essentials of Life-Span Development, 5th edition (PDF) was updated to help meet the ever-changing needs of psychology students in the lifespan course. Research shows that university students today learn in multiple modalities. Not only do their work preferences tend to be more visual and interactive, their reading and study sessions

Anatomy and Physiology with Integrated Study Guide 6e is designed for an introductory, one-semester course, the scope, organization, writing style, depth of presentation, and pedagogical aspects of this textbook have been tailored to meet the needs of college students preparing for a career in allied health. This PDF ebook does

Entrepreneurship and Organizational Innovation, (PDF) focuses on the process of designing a new business, known as entrepreneurship. It gives focus to the deep connection between entrepreneurship and organizational innovation. This ebook provides a wide range of information and knowledge, specifically: – on the different initiatives to be developed in order

The integrated solutions for Block’s Foundations of Financial Management, 16th Edition (PDF) have been specially designed to help improve student performance meaning that students are trained for and engaged in class and they can effectively solve problems and analyze the results. McGraw-Hill’s adaptive learning section LearnSmart provides assignable modules that