Category: Textbooks

This course gives managerial students the tools they need to crunch the numbers, focusing on prediction rather than reporting. College students will learn how to: connect a company’s past experience to future expectations; identify and explain deviations from anticipated results; apply correct analytical techniques to problems or decisions; use financial

The media sector is in the grip of a massive revolution. Revolutionary new technologies force companies in industries ranging from broadcasting to book publishing to drastically reimagine their business models or risk being left in the dust. At the same time, people with the next big idea are eager to

Intermediate Accounting, 17th Edition (PDF) is written by industry thought leaders, Weygandt, Kieso, and Warfield and is developed around one simple proposition: create great accountants. Upholding industry standards, this 17th edition incorporates new data analytics content and up-to-date coverage of leases, financial instruments, revenue recognition, and US IFRS & GAAP.

Kerin and Hartley’s Marketing 13th edition (PDF) is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision-making through extended cases, examples, and videos involving real people making real marketing decisions. The writer team’s decades of combined experience

Introduction to Public Health 6th Edition (ePub/PDF) offers a thorough, accessible overview of the expanding field of public health for college students new to its concepts and actors. Written in engaging, nontechnical language, this textbook explains in clear terms the multi-disciplinary strategies and methods used for assessing, measuring, and promoting