Category: Textbooks

Marketing Management 15th Global Edition (PDF) by Kotler & Keller For graduate and undergraduate courses in marketing management. The gold standard for today’s marketing management. Stay on the cutting-edge with the gold standard textbook that reflects the latest in marketing practice and theory. The world of marketing is changing every

This acclaimed graduate textbook, Wooldridge’s Econometric Analysis of Cross Section and Panel Data 2nd edition (PDF) provides a unified treatment of 2 methods used in contemporary econometric research: data panel and cross-section methods. By focusing on assumptions that can be given behavioral content, the ebook maintains an appropriate level of

Now you can truly visualize economics with the most student-friendly economics textbook on the market: Irvin Tucker’s Microeconomics For Today 9th edition (PDF). Written by a national award-winning educator, MICROECONOMICS FOR TODAY 9E clearly presents concepts using a writing style that is engaging and clear, no matter what your current

Fundamentals of Human Resource Management, 6th edition, (PDF) provides a complete introduction to human resource management for the general business manager who wants to learn more about how HRM is used in the everyday work environment in any company. Its adaptive learning program and its focused, engaging, and applied content

Navidi and Monk’s Elementary Statistics 2nd edition (PDF) was developed around 3 central themes of Quality, Clarity, and Accuracy. These three central themes were born out of extensive market research and feedback from statistics instructors and students across the country. The authors paid close attention to how the material is