Category: Textbooks

Managing and Using Information Systems: A Strategic Approach, 6th Edition, (PDF) conveys the knowledge and insights MBA students need to become active and knowledgeable participants in information systems decisions. This textbook is written to assist managers to begin to form and point of view of how information systems will help,

Entrepreneurship and Organizational Innovation, (PDF) focuses on the process of designing a new business, known as entrepreneurship. It gives focus to the deep connection between entrepreneurship and organizational innovation. This ebook provides a wide range of information and knowledge, specifically: – on the different initiatives to be developed in order

The ebook, Essentials of Services Marketing 3rd edition (PDF), is meant for courses directed at undergraduate and polytechnic college students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook

Discover the proven, market-leading textbook that is preferred among students of all backgrounds for its concise, clear treatment of international trade and finance theory. Carbaugh’s International Economics, 17th Edition (PDF) uses a wealth of modern examples and practical applications to vibrantly demonstrate the relevance of the theory you are learning

For over 40 years, Theories of Human Communication has energized classroom learning. John Oetzel joined the team of Stephen Littlejohn and Karen Foss, adding his expertise in intercultural, health, and organizational communication. The extensively updated Theories of Human Communication, 11th edition, (PDF) is organized around 2 mail themes: elements of