Category: Textbooks

Written by 4 leading teachers and scholars, Giddens/Carr/Duneier/Appelbaum’s Introduction to Sociology 11th edition, (PDF)  provides an authoritative introduction to fundamental concepts, major theories, and the latest research in a streamlined, easy-to-navigate format. A consistent four-part chapter structure makes the reading manageable without compromising coverage. At the end of every chapter,

Grewal and Levy’s Marketing 6th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers. Underscoring that even the best services and products will go unsold if marketers cannot communicate their value,

CT and MRI Pathology: A Pocket Atlas 3rd Edition (PDF) is an acclaimed pocket atlas of the most common pathologic conditions seen on CT and MRI – more essential than ever, with new images and cases. Designed for quick look-up at the point of care, this concise PDF handbook provides

Kerin and Hartley’s Marketing 13th edition (PDF) is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision-making through extended cases, examples, and videos involving real people making real marketing decisions. The writer team’s decades of combined experience

Written by popular author Janet Burroway, the ebook Imaginative Writing, 4th Edition, (PDF) ― an introduction to creative writing ― includes all four genres: creative nonfiction, poetry, fiction, and drama.  The elements of craft regular to all creative writing are discussed before digging into the individual genres. MAIN TOPICS: Each