The ebook, Essentials of Services Marketing 3rd edition (PDF), is meant for courses directed at undergraduate and polytechnic college students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook
Students continue to turn to David Klein’s Organic Chemistry as a Second Language: First Semester Topics, 4th Edition (PDF), because it enables them to better understand fundamental principles, solve problems, and focus on what they need to know to succeed. This 4th edition explores the major principles in the field
The Soils of the USA, (PDF), gives an overview of the properties, distribution, and function of soils in the U.S., including Hawaii, Alaska, and its Caribbean territories. It explains the history of soil surveys and pedological research in the U.S., and offers general descriptions of the country’s geology, climate and
An intuitive and grounded approach to economics – Get college students to think like an Economist using the latest data and policy while incorporating global issues. Michael Parkin’s Economics, 12th Edition (PDF) builds on the foundation of the previous edition and retains a thorough and careful presentation of the principles of
Methods in Behavioral Research 12th edition (PDF) also known as Methods in Behavioral Research (B&B Psychology) 12th edition, continues to guide college students toward success by helping them study smarter and more efficiently. Paul Cozby and Scott Bates provide helpful pedagogy, rich examples, and a clear voice in their approach