Category: Textbooks

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

John Gamble’s Essentials of Strategic Management, 6th edition, (PDF) by Gamble, Peteraf, and Thompson presents brief straight-to-the-point discussions timely examples with a writing style that grabs college students’ interest. It includes 10 chapters with 12 tightly linked cases. The content is firmly mainstream and balanced mirroring both insights of academic

Written by best-selling authors in their field, Operations and Process Management: Principles and Practice for Strategic Impact 5th edition (PDF) inspires a critical and applied mastery of the core principles and process which are fundamental to successfully managing any business operations. Approaching the subject from a managerial perspective, this innovative textbook provides

Retaining its logical organization, body systems approach, and focus on word building, word parts, and word analysis; this A Short Course in Medical Terminology, 4th edition (PDF) reflects current medical usage and is now even more concise, student-friendly, and accessible. This Fourth edition features an enhanced art and design program,

C++ for Everyone, 2nd Edition, (PDF) by respected author Cay Horstmann proposes an introduction to C++ and computer programming that emphasizes on the essentials and on effective learning. Appropriate for a first course in programming for students in computer science, technology, engineering, and the physical sciences, it needs no prior