Category: Textbooks

Marketing Management, 2nd Edition, (PDF) has been redesigned and revised, yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories, simple language, and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing

Business Driven Technology 7th edition (PDF) provides the ultimate flexibility in tailoring content to the exact needs of your IT or MIS course! The best-selling ebook Business Driven Technology 7e offers flexibility to customize according to your needs and the course and all university student needs by covering essential topics

School Social Work: National Perspectives on Practice in Schools (PDF) aims to provide a contemporary understanding of school social work practice given the changing educational context. While unique in that the content aligns with the newly developed national practice model developed by SSWAA, the textbook includes several other useful features.

Prepares University Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favours justification, reasoning, and applications that work, The Practice of Public Relations 13th edition (global) prepares college/university students for contemporary public relations (PR) work in the changing landscape

First Aid for the USMLE® Step 3, 5th Edition (PDF) offers busy residents with thousands of mnemonics, high-yield facts, and full-color visual aids to help them succeed the last of the required USMLE® examinations. Also included are the reader-acclaimed “mini-cases” made to help residents pass the case portion of the