Category: Textbooks

The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in the consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with

Fundamentals of Machine Component Design 6th edition (PDF) continues to focus on the fundamentals of component design — force flow concepts, free body diagrams, failure theories, and fatigue design, with applications to springs, fasteners, gears, clutches, bearings, and brakes. Problem-solving skills are developed by the implementation of a proven methodology

Introduce your beginning and newbie programmers to the awesome power of Java for developing applications with the hands-on, engaging approach in Farrell’s Java Programming 8th edition (PDF). With this etextbook, even 1st-time programmers can quickly develop useful programs while learning the basic principles of object-oriented and structured programming. The ebook incorporates

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

In this completely revised and updated Designing with the Mind in Mind 2nd edition (PDF), author Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list of rules to follow. Early UI