Category: Textbooks

Communication: Principles for a Lifetime 6th edition (PDF) was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organizing the textbook around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana

Marketing Research: An Applied Approach 5th Edition (PDF) is offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this textbook is much valued for its wealth of International and European case material, which is why we see strong sales of this

Not like any other MIS textbook franchise, Baltzan’s Business Driven Technology, 8th Edition, (PDF) discusses numerous business initiatives first and how technology backs those initiatives second. The premise for this exclusive approach is that business initiatives should drive technology choices. Every discussion in these textbooks first talks about business needs

Discover biology, develop skills, and build connections Known for its discovery-based, student-centered approach, Scott Freeman’s Biological Science, 7th Edition, (PDF) focuses higher-order thinking, enhances skill development, and encourages active learning. Biological Science 7e equips college students with policies that go beyond memorization and guides them in making connections between key

Principles of Animal Physiology, 2nd International Edition (PDF) continues to set a new standard for animal physiology ebooks with its focus on animal diversity, its clear foundation in cell and molecular biology, its concrete excellent examples throughout, and its fully integrated coverage of the endocrine system. The PDF ebook includes