Category: Textbooks

Using evidence from the microfinance sector, which known as a leading sector of social entrepreneurship, A Realistic Theory of Social Entrepreneurship: A Life Cycle Analysis of Micro-Finance (PDF) attempts to push the boundaries of research in this field. While latest studies consider that commercial enterprises, not-for-profits and social enterprises are formed by

The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new

This fully revised Joyce Farrell’s Programming Logic And Design: Comprehensive, 8th Edition, (PDF) prepares computer student programmers for success by teaching them the basic principles of developing structured program logic. Widely used in initial Programming courses, this popular text takes an exceptional, language-independent approach to programming, with a distinctive focus

The essential corporate finance textbook, updated with latest new data Corporate Finance: Theory and Practice 5th edition (PDF) has long been a favourite among both college students and professionals in the field for its unique blend of theory and practice with a truly global perspective. The fact that the authors

When it comes to describing fundamental economic principles by drawing on present economic issues and events, there is no one more helpful than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In Macroeconomics, 5th Edition, (ePub/PDF) Krugman and Wells’ signature storytelling style and uncanny eye