Category: Textbooks

A Succinct Guide to 21st Century Marketing Management Keller’s Framework for Marketing Management 6th edition (PDF) is a concise, streamlined version of Kotler & Keller’s Marketing Management 15th edition, a comprehensive look at marketing strategy. The ebook’s efficient coverage of current marketing management practices makes for a very short yet

Principles of Fraud Examination 4th Edition (PDF) by Joe Wels contains engaging real-life case studies and an analysis of the complexity of frauds and fraudulent behavior incorporated throughout the ebook. This textbook provides a broad understanding of fraud — what is it and how it is prevented, committed, and resolved.

Sociology of unintended consequences is commonly depicted as a framework for understanding the outcomes that run counter to the initial intentions of social actors because of factors such as ignorance, error, and complexity. This conventional approach, however, is now undergoing change under the influence of more encompassing shifts in framing

Game Development Essentials: An Introduction, 3rd Edition, (PDF) is a trustworthy, industry-driven introduction to the world of game development, with updates that keep readers up-to-date and well-prepared for a successful career in the field. This ebook not only examines content creation and the concepts behind the development, but it also

The ebook Data Abstraction and Problem Solving with Java: Walls and Mirrors, 3rd edition (PDF) employs the analogies of Walls (data abstraction) and Mirrors (recursion) to teach Java programming design solutions, in a way that beginning students find accessible. The ebook has a very student-friendly pedagogical approach that carefully accounts