Category: Textbooks

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

The Programmable Logic Controllers 5th edition (PDF) continues to provide an up to date introduction to all aspects of Programmable Logic Controllers (PLC) installation, programming and maintaining procedures. Improvements have been made to every chapter. The content, applied programming examples, available instructor and college student resources including lesson PowerPoint presentations (with

Consumer out-of-court redress in the European Union is experiencing an important transformation; certainly, the current changes are the most important that has happened in the history of the EU. This is due to the latest implementation of the Alternative Dispute Resolution (ADR) Directive 2013/11/EU and the Online Dispute Resolution (ODR)

Security is a paradox. It is often viewed as unwanted, intrusive, a hassle, or something that limits personal, if not professional, freedoms. However, if we need security, we often feel as if we can never have enough of it. Security Management: A Critical Thinking Approach (PDF) provides security professionals with

The Sociolinguistics of Hip-hop as Critical Conscience: Dissatisfaction and Dissent, (PDF) adopts a sociolinguistic perspective to trace the origins and enduring significance of hip-hop as a global tool of resistance to oppression. The contributors, who demonstrate a range of international perspectives, analyze how hip-hop is employed to express dissent and