Category: Textbooks

The ebook, Essentials of Services Marketing 3rd edition (PDF), is meant for courses directed at undergraduate and polytechnic college students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook

In the initial half of the twentieth century, Ozzie Simmons, Jack Trice, and Johnny Bright played college football for three Iowa institutions: the University of Iowa, Iowa State University, and Drake University, respectively. At a time when the irresistible majority of their opponents and teammates were white, the three men,

This bestseller ebook offers clear, simple to understand, and complete coverage of management and cost accounting for professionals and students. Packed with examples, illustrations, and real-life applications, Management and Cost Accounting, 7th Edition, (PDF) brings together concepts, techniques, and practices in a highly readable way. Keeping its global focus, the

International Human Resource Management 4th edition is a critically engaging and college student friendly etextbook for International HRM modules at all levels, including the CIPD Level 7 Advanced International HRM module. Providing wide international coverage and incorporating a global strategy perspective, it offers a particular focus on cross-cultural, comparative and

Biology: How Life Works, 3rd Edition, (PDF), has been a revolutionary force for both college students and instructors in the major’s biology course. It was the first truly complete set of integrated tools for introductory biology, seamlessly incorporating powerful media, text, and assessment to create the best pedagogical experience for