Category: Textbooks

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

Trust today’s #1 business law book with summarized cases to present exceptionally clear discussions of the law at just the right level of detail. The Anderson’S Business Law & The Legal Environment, 23rd Edition, (PDF), Comprehensive Volume is updated throughout for proven comprehensive coverage that does not overwhelm readers with

Science writer Carl Zimmer and evolutionary biologist Douglas Emlen have produced a thoroughly revised brand new edition of their widely praised evolution etextbook. Emlen, an award-winning evolutionary biologist at the University of Montana, has infused Evolution: Making Sense of Life 2nd edition (PDF) with the technical rigor and conceptual depth

Hepatocellular carcinoma (HCC) used to be considered as a rare disease. Though, the increasing numbers of chronic HCC carriers in the U.S. and later increased incidences of HCC seen in most large medical centers means that it is no more an uncommon disease for oncologists or gastroenterologists to meet and

Introduction To General, Organic, And Biochemistry, 12th Edition, (PDF) provides health science students with a strong focus on many current issues, a pedagogically rich framework, a wide variety of biological and medical applications, a visually dynamic art program, an exceptionally strong and varied practice, and end-of-chapter problems. Updated and revised