Category: Textbooks

Marketing Metrics, 4th Edition, (ePub/PDF) will help you correctly quantify the performance of all your marketing investments, improve marketing ROI, and grow profits. Four prominent experts help you apply today’s best practices for evaluating everything from brand equity to social media, email performance, and rich media interaction. This updated edition

Principles of Electronic Communication Systems 4th edition provides the most up-to-date survey available for students taking a first course in electronic communications. Requiring only trigonometry and basic algebra, this new 4th edition is notable for its readability, learning features and numerous full-color photos and illustrations. A systems approach is used

This best-selling engineering statistics etextbook, Applied Statistics and Probability for Engineers 6th edition (PDF) provides a practical approach that is more oriented to engineering and the physical and chemical sciences than many similar textbooks. It is packed with really good and unique problem sets that reflect realistic situations real engineers will

Corporate Finance, 2nd Edition, (European) maintains its clear and user-friendly writing style to include all of the latest research and topics most related to Corporate Finance courses outside the United States. This new 2nd edition sees the latest discussions on Bond and Interest Rate Risk, Behavioural Finance, Risk Statistics, Financial

Acquire the Tools, Skills, and Techniques Needed to Warrant High Quality and Precision in the Design of Machined Parts! Designed for fast access on the job, Machine Tools Handbook (PDF) describes in detail how to carry out basic and advanced machine tool functions and operations, offering a wealth of machine