Category: Textbooks

Principles of Marketing, 7th edition (PDF) keeps pace with a rapidly changing field, focusing on the ways brands capture and create value. Practical content and linkage are at the heart of this seventh edition. Real international and local examples bring ideas to life and new feature ‘linking the concepts’ helps

Renowned for its very student-friendly writing style and fresh perspective, this fully updated, John McMurry’s ORGANIC CHEMISTRY WITH BIOLOGICAL APPLICATIONS 3rd edition (PDF) provides full coverage of the foundations of organic chemistry—enhanced by biological examples throughout the textbook. In addition, McMurry discusses the organic chemistry behind biological pathways. New illustrations,

Sociology in Everyday Life The acclaimed gold standard of complete introductory sociology textbooks, Sociology, 9th Canadian Edition, (PDF) by Macionis/Gerber enables college students to implement the theories of sociology in their own lives. In 24 chapters, it offers sociology students an accessible and relevant introduction to the subject while giving

Financial Accounting: An introduction, 2nd Edition, (PDF) is a vital companion for students on introductory financial accounting sections within undergraduate accounting and business degrees. The writers’ self-directed learning approach offers extensive opportunities for those new to the topic to test their learning, try out questions from the leading exam bodies

Public History: A Textbook of Practice (PDF) is a guide to the many challenges historians face while learning, teaching, and practicing public history. Historians can play a dynamic and essential role in contributing to public understanding of the past, and those who work in historic preservation, in museums and archives,