Category: Textbooks

We all live in an interconnected world and for business leaders, the last decade has seen a dramatic rise in the scale and speed of this interdependence. But while increased connectivity is inevitable, increased collaboration is not. To succeed in today’s environment, leaders need to be able to build relationships,

Pride and Ferrell’s MARKETING 2016 provides a thorough outline of essential marketing principles within a visually appealing, reader-friendly presentation. This admired and proven textbook helps students develop the knowledge and decision-making skills they need to thrive in today’s competitive business environment. MARKETING 2016, 18th Edition, (PDF) offers detailed coverage of

This ebook provides an exceptional overview on the most recent developments in initially diverse areas of behavioral genomic research that now start to intertwine to give more detailed insights into the complex nature of behavior in health and disease. Behavioral Neurogenomics, (PDF),  focuses on our current understanding of genetic and

A student-centered approach to financial accounting Accounting is the language of business, and grasping the role accounting plays in business is important to a student’s success in getting a business degree. Financial Accounting, 12th Edition, (PDF) puts the emphasis on the purpose of Accounting in business. With streamlined chapters and

Easy to read without diluting the complexity of the content, Theoretical Basis for Nursing 4th Edition (PDF) is the most contemporary and concise nursing theory etextbook on the market. This acclaimed ebook focuses on the application of theory, as well as the study, analysis, and critique of theories. With this