Category: Textbooks

Principles of Marketing, 7th edition (PDF) keeps pace with a rapidly changing field, focusing on the ways brands capture and create value. Practical content and linkage are at the heart of this seventh edition. Real international and local examples bring ideas to life and new feature ‘linking the concepts’ helps

Structured to meet the needs of today’s students by providing a uniquely positive perspective on aging, Adult Development and Aging, The Canadian Experience, (PDF) challenges readers to examine their own ageism and to consider the benefits as well as the losses people experience across adulthood. This first truly Canadian edition

Dermatology: An Illustrated Colour Text, 6th Edition, (PDF) is a perfect resource for today’s hospital resident, medical student, specialty registrar in dermatology or, specialist nurse or internal medicine or family doctor. It provides the subject as a series of two-page learning units’, each covering important aspects of clinical dermatology. These

The sustainability of the environment is an upcoming global issue at present. An unsustainable or deteriorating environment is a matter of worry as it has threatened the survival of living creatures. Lately, climate change has been a matter of great concern at a global platform due to imbalances in the

If you’re a security or network professional, you already know the “don’ts and do’s”: run an AV software and firewalls, use encryption, watch network traffic, lock down your systems, hire expensive consultants, follow best practices, . . . but it’s simply not working. You are at greater risk than ever,