Category: Textbooks

Packed with the latest research and examples, bestselling Communication Between Cultures 9th Edition (PDF) equips readers with a deep understanding and appreciation of various cultures while helping them develop practical communication skills. Part I presents the study of communication and culture; Part II emphasizes the ability of culture to shape

Biomedical informatics is important for the whole domain of healthcare, from clinical informatics and health informatics to the broader field of public health informatics. This ebook provides the 80 full papers selected from the 130 submitted for review and afterward presented at the 16th International Conference on Informatics, Management, and

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly

Emphasizing the central role of evolution in generating diversity this best-selling textbook describes animal life and the fascinating adaptations that enable animals to inhabit so many ecological niches. Featuring some high-quality illustrations and photographs set with an engaging narrative Integrated Principles of Zoology 17th edition (PDF) is considered the standard

Literature for Composition: Reading and Writing Arguments About Essays, Stories, Poems and Plays 11e is the ultimate source for composition and introduction to literature courses With a focus on critical thinking and argument, Literature for Composition, 11th Edition, (PDF) provides superior coverage of writing, reading, and arguing about literature together