Category: Textbooks

In Critical Thinking, 13th International Edition, (PDF), the authors have expanded on how to enhance information acquisitions skills and identify dubious claims, seriously important in this present climate of “fake news.” Moreover, they have reviewed and expanded the difference between subjective judgments and objective claims and restored their explanation of

The broad foundation of this ebook is laid on the conceptual discussions on consumer theories and applied arguments on changes in consumer behavior. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, (PDF) discusses the behavioral impact of consumes on marketing decisions across the business cultures, and evaluates the

Mishkin’s The Economics of Money, Banking and Financial Markets, 11th Global Edition (PDF) brings a fresh perspective for students to today’s major questions surrounding financial policy. Influenced by his term as Governor of the Federal Reserve, Dr. Frederic Mishkin offers university students a unique viewpoint and informed insight into the

Phillips Shively’s Power and Choice, 15th Edition, (PDF) provides a detailed look into the nuances of politics, both international and domestic, through the use of numerous comparative perspectives and theoretical approaches. The major theme mirrored in the title is based on Shively’s definition of politics as the making of collective

This volume, Emerging Genres in New Media Environments (PDF) explores cultural innovation and transformation as revealed through the emergence of new media genres. New media have enabled what impresses most observers as a dizzying proliferation of new forms of communicative interaction and cultural production, provoking multimodal experimentation, and artistic and