Category: Textbooks

Marketing: An Introduction 13th edition (in PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that includes good real-world examples and information that help bring marketing to life, the textbook gives readers everything they

Full coverage of materials and mechanical design in engineering, Mechanical Engineers’ Handbook, Volume 1, 4th Edition (PDF) provides a quick guide to specialized areas you may encounter in your work, giving you access to the basics of each and pointing you toward trusted resources for further reading, if needed. The

Land Restoration: Reclaiming Landscapes for a Sustainable Future (PDF) provides a holistic overview of land degradation and restoration in that it addresses the issue of land restoration from the scientific and practical development points of view. Furthermore, the breadth of chapter topics and contributors cover the topic and a wealth

This brand-new edition of the bestselling eBook The Logic of American Politics 8th edition (ePub/PDF) is wholly upgraded and covers the remarkable 2016 election results, which Trump won, with an extensive analysis of those outcomes. It arms students with a modified introduction to an institutional style that makes concepts such

Continuing the tradition of International Dyke Conference, this ebook, Dyke Swarms of the World: A Modern Perspective (PDF) is largely based on contributions from the IDC7 but also includes some chapters by invitation. It focuses on mafic dyke swarms and related associations: e.g. links with sills, syenites, kimberlites, carbonatites, and