Category: Textbooks

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

This Canadian textbook explores the intersection of criminal behaviour, the philosophy behind it, and the application of evidence-based practice to its study.  It examines the Canadian criminal justice system, Canadian crime, and research and Canadian research. Psychology of Criminal Behaviour, 2nd Edition, (PDF)  is very accessible to students and has

Financial Accounting, 10th Edition, (PDF) by Hoggett etc offers an introductory but comprehensive description of the purpose, practice, and process of modern international financial accounting in an Australian context. With the increased focus on the globalization of business, the material is perfect for the study of introductory accounting in a

Floyd’s Electronic Devices Electron Flow Version 9e (PDF) offers a solid foundation in basic analog electronics and a comprehensive introduction to analog integrated circuits and programmable devices. The ebook identifies the circuits and components within a system, assisting college students to see how the circuit relates to the overall system function.

Fundamental Statistics For The Behavioral Sciences 8th edition focuses on providing the context of statistics in behavioral research, while emphasizing the importance of looking at data before jumping into a test. This practical approach provides readers and students with an understanding of the logic behind the statistics, so they understand