Category: Textbooks

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

Manual of Structural Kinesiology, 20th Edition, (PDF) provides a straightforward view of human anatomy and its link to movement. The manual clearly recognizes specific muscles and muscle groups and explains exercises for strengthening and developing them. Dr. R. T. Floyd offers important information in an available format through a combination

Fundamentals of Engineering Thermodynamics, 9th edition, (PDF) sets the standard for teaching college students how to be effective problem solvers. Integrated throughout this ebook/product are real-world applications that emphasize the relevance of thermodynamic principles to some of the most critical problems and issues of today. These include a wealth of

Maternity and Women’s Health Care, 11th Edition, (PDF) provides evidence-based coverage of everything you need to know about minding for women of childbearing age. Not only does this ebook emphasize childbearing concerns like newborn care, it also talks about wellness promotion and management of women’s health problems. In describing the

If you’re new to Java—or new to programming—best-selling, Learning Java: An Introduction to Real-World Programming with Java, 5th Edition, (PDF) will guide you through the language features and APIs of Java 11. With fun, captivating, and realistic examples, authors Marc Loy, Patrick Niemeyer, and Daniel Leuck introduce you to Java