Kerin/Hartley’s Marketing: The Core, 7th Edition, (PDF) continues to meet the requirements of a wide spectrum of faculty—from professors looking for a solid textbook with key supplements, to those looking for a top-notch integrated digital solution. Marketing: The Core emphasizes on decision making through extended examples, cases, and videos engaging
Smith’s Organic Chemistry 5th edition (PDF) continues to breathe new life into the organic chemistry world. This revised 5th edition retains its popular delivery of organic chemistry content in a student-friendly format. Author Janice Smith draws on her extensive teaching background to deliver organic chemistry in a way in which
This atlas, Therapeutic Gastrointestinal Endoscopy: A Comprehensive Atlas (PDF) featuring a wealth of high-quality images, offers a comprehensive overview of therapeutic gastrointestinal endoscopy for lower and upper gastrointestinal diseases. Both new and established therapeutic techniques using advanced endoscopic devices are extensively covered. The concise textbook accompanying the endoscopic illustrations and
Viewing our society from a conflict perspective. Taking a conflict approach, Stanley Eitzen, Maxine Baca Zinn, and Kelly Eitzen Smith’s Social Problems, 14th edition (PDF), examines social problems, how they are interrelated to other problems, and society’s role in their perpetuation and creation. This textbook addresses interesting subjects, such as
Revised and updated with the latest data in the field, Fundamentals of Information Systems Security 3rd Edition (PDF) provides a comprehensive overview of the essential concepts students must know as they pursue lucrative careers in information systems security. The textbook opens with a discussion of the new threats, vulnerabilities and